Casey Hans
Digital Marketing and Web Strategist
As a data-driven, strategic digital marketing and website professional, my expertise covers a broad spectrum of technical skills with a complimentary side of creativity. My specialties include strategic planning and approaches that drive growth while delivering an optimal user experience.
Experience
Sparrow Partners
Freelance/Consulting
MidSouth Bank
First United Bank
Neighborhood Credit Union
The Weitzman Group
Independent consulting
2010-2021 Customized WordPress websites to meet clients tailored needs, blogs, HTML email templates, e-commerce websites, affiliate marketing, training, and graphic design, including branding, logo design, brochures and marketing collateral for small businesses and non-profit organizations
Education
Bachelor of Science in Mass Communications, Computer Science and English minors, Cum Laude, Leadership award
First United Bank
Digital marketing
First United Bank
Neighborhood Credit Union
Skip-a-Pay campaign
CUNA
TOUSA
Builder website
Technical Olympic USA
Skills
Search engine marketing
Search engine optimization
Paid search/Google Ads
Omni-channel campaigns
Social media management
Email marketing & automation
Lead generation
Content marketing
Brand development
UX/UI, front-end development
WordPress
HTML/CSS
A/B testing
Usability
E-commerce
Responsive and mobile design
Conversion rate optimization
Web design
Graphic design
Digital content
Banner ads
Direct mail
Branding
Logo design
Marketing collateral
Adobe Creative Cloud
Content management systems
Google Analytics
Google Search Console
Semrush, Ahrefs, Moz
WordPress, HubSpot
Constant Contact, Mailchimp
Asana, Basecamp, Trello, Kadince